What we collect, and why.

Last updated September 1, 2026.

Who we are

The Persona Archive is a trading name of Drunken Authority LLC, 30 North Gould Street, Ste N, Sheridan, WY 82801, US. This policy covers everything on the-persona-archive.uk. Questions about it go to [email protected].

What we collect

Your quiz answers. Scored in your own browser to produce your result. We don't receive or store the raw answers unless you buy a bespoke report (below).
Your email address — only if you type it in, to unlock a full result, buy a report, or sign up for email. Stored with Buttondown, our email provider.
Payment details — never seen or stored by us. Checkout runs entirely on Stripe; we only receive confirmation that a payment happened.
Bespoke report answers. If you buy the $24 report, the intake questions, your name, and your email are used to write it, then kept only as long as needed to deliver it.
An anonymous device ID, stored in your browser (localStorage), so we can connect quiz results across visits without asking for your email. It doesn't identify you and isn't shared.
Meta Pixel data. We use Meta's advertising pixel to see whether our ads are working. It sets a cookie in your browser. Block it with any standard content or ad blocker — the site works the same either way.

How we use it

To send you the result or report you asked for, to run and measure advertising, and to answer you if you get in touch. That's it — we don't use your data for anything you didn't ask for, and we never sell it.

Who it's shared with

Only the processors that make the site work, each under their own privacy policy: Buttondown (email delivery), Stripe (payments), and Meta (the advertising pixel). Some of these process data on servers outside your own country, including in the US.

How long we keep it

Email addresses are kept until you unsubscribe or ask us to delete them — every email has an unsubscribe link. Bespoke-report answers are deleted once the report has been written and sent. We don't keep quiz answers at all unless they came in through a report purchase.

Your rights

You can ask for a copy of what we hold on you, ask us to correct it, or ask us to delete it, at any time — email [email protected] and we'll handle it, no need to explain why.

Children

This site isn't directed at children, and we don't knowingly collect data from anyone under 16. If you believe a child has given us information, contact us and we'll remove it.

Changes

If this policy changes, we'll update the date at the top. Continuing to use the site after a change means you accept the update.